Keep your destination articles alive with Pulse
Pulse helps DMOs keep their attraction articles up to date through smart scheduling and automated research.
Try demoYour destination website contains lots of valuable articles about attractions, museums, neighbourhoods and local experiences.
But over time they become outdated.
Search behaviour changes. Events change. Opening hours change.
Most DMOs struggle to keep up and over time content decays.
Pulse helps you keep your articles relevant — on auto-pilot.
Every day thousands of people search things like:
If your articles do not answer the questions people search for today, it loses visibility.
Pulse helps your articles stay aligned with what travelers are actually searching for.
When your content schedule triggers an update, Pulse starts researching automatically. I
t reviews your existing articles, analyzes what travellers are searching for, and identifies opportunities to improve.
Pulse gathers the latest information online and aligns your content with real search demand. Based on this research, it suggests an updated version of your article – ready for review.
You stay fully in control. Nothing is published without your approval.
Pulse automatically detects when the content is udpated and the cycle repeats.
Pulse ensures your content is always stays fresh and relevant.
We'll automatically scrape your site and show a complete list of articles and a freshness score.
You decide how often the content schedule should trigger updates for each individual piece of content:
monthly, quarterly, yearly – or on specific dates.
When a content update is triggered, Pulse starts researching. It will check:
Based on this, Pulse will send you an updated version to your e-mail, including all sources.
You can adjust the text as you please.
When you're happy, simply paste the improved content into your CMS.
No technical integration required.
Coming soon: Direct integration to your CMS for quick publishing.
Pro tip: You can even update Pulse with custom instructions for articles so it can do a better job next time.
Add scheduling to your content pieces and we'll automatically start a research process when in due time.
When an update is triggered we start researching online to compare data from multiple sources.
By checking what people actually search for online we can suggest improvements for articles based on traveller intent.
Most SEO tools are designed for large marketing teams, ecommerce sites or content publishers.
Destination websites are different. Your content focuses on real physical things travellers can experience: attractions, museums, neighborhoods, local history, cultural experiences, seasonal events, and more.
Pulse is designed specifically for this type of content and maps your attractions to real places across multiple sources.
Pulse reviews your existing articles and suggests improvements so they stay relevant to what travelers are searching for.
No. Pulse only suggests updates. You decide what gets published.
No. You simply submit an article and review the suggestions.
Pulse analyzes live search behaviour around attractions and tourism queries to match these with your articles.
Pulse is very reliable and even provides sources for its statements. But you're always in control so nothing goes out before you say so.
Yes. Initially you copy the improved content manually. Direct integrations are coming soon.
Yes. Automated translations and multilingual updates are planned features.
Structured data helps search engines understand what your article is about and how it relates to real-world places.
Pulse is designed specifically for tourism content and attraction-based articles used by DMOs.
